Yandex Metrica for WordPress
The «Yandex Metrica» plugin for WordPress adds the tracking code to your website in a simplified manner with minimal overhead, requiring just a couple of mouse clicks.
A minimalist solution for adding the Yandex Metrica tracking code to your site. Forget about editing theme files: the plugin safely integrates the counter, keeping your code clean.
Description and Purpose
Yandex Metrica for WordPress - a WordPress plugin that simplifies adding the Yandex Metrica tracking code to your website, eliminating the need for manual theme file edits. The IWS.BY plugin makes this task effortless: simply copy the code from your Yandex account, paste it into the plugin settings, and choose whether to place it in the Header or Footer. The code is automatically injected into all pages of your site, ensuring no conflicts arise during theme updates.
The plugin does one thing: it inserts your registration script into the designated location on your site. The interface is free of clutter, offering only the essential options. You can choose exactly where the script will be placed: in the Header for faster analytics loading or in the Footer for maximum page rendering speed. This gives you full control over performance and loading priorities.
Ideal for developers and site owners who need a clean tool without bloatware. The plugin is compatible with any WordPress themes and page builders. Full support for all Yandex Metrica features (Webvisor, goals, click maps) is preserved, as the plugin simply delivers the code without interfering with the service’s functionality.
Key Features of the Plugin
Choose for yourself: place the code in the site’s Header or Footer. This allows you to control loading priority.
The code is inserted via standard WordPress hooks. You will never lose your changes when updating the theme, core, or plugins.
Full compatibility with free and premium themes, child themes, and page builders. Does not break layout.
The interface features just one field for the code and a toggle for insertion location. No complex menus, tabs, or unnecessary settings.
We monitor changes in the Yandex Metrica code and WordPress standards. If adaptation is required, we will release an update.
The plugin supports all core functionalities of the WordPress plugin system and its basic features.
Yandex Metrica is a free web analytics service that shows who visits your site, where they come from, and what they do on your pages. With it, you can see the number of visitors, time spent on the site, popular pages, and user behavior. It is an essential tool for understanding the effectiveness of your website and marketing efforts. The IWS.BY plugin makes it easy to connect this service to WordPress.
In the plugin settings, you can choose where to insert the code: in the header (wp_head) or in the footer (wp_footer). Placing it in the header ensures that analytics start working immediately when the page loads. Placing it in the footer may slightly speed up the visual rendering of content for the user.
Copy the counter code from your Yandex Metrica account. Paste it into the IWS.BY plugin settings field. Choose the insertion location (Header or Footer). Click "Save". Done! The code will automatically appear on all pages of your site. No technical skills required.
Many plugins conflict with visual editors. Our plugin uses standard WordPress mechanisms, so the code is correctly displayed on sites built with Elementor, Divi, or the default Gutenberg editor. You don’t need to look for special integrations or workarounds.
The plugin does not limit you. After installing the code, you gain access to all Yandex Metrica features: Webvisor, click maps, goals, e-commerce tracking, and audience segmentation. The plugin simply delivers the code to your site — the full power of analytics remains at your disposal in your Yandex account.
The plugin is regularly tested on new versions of WordPress and PHP. We guarantee stable code performance without browser console errors. If you have questions about installing the code or choosing the insertion location, our support team is ready to help. We value your time and work efficiently.
The plugin will embed your Yandex Metrica integration code in just a couple of clicks
Демонстрация пользовательской части данного модуля доступна по ссылке: Go to.
A demonstration of the admin interface is located at the top of the page and in the image gallery: Go to.
- WordPress version 5.0 and above.
- PHP version 5.6 and above.
- MySQL version 5.6 and higher.
- Virtual memory is limited to 128MB or more.
Don't see the plugin translation you need? Write to admin@iws.by and we will add it.
No. The plugin automatically inserts the tracking code using standard WordPress hooks (wp_head or wp_footer). You don't need to modify any theme files, which ensures your changes won’t be lost during theme updates.
Yes, absolutely. Since the plugin uses core WordPress mechanisms to inject the code, it works seamlessly with all popular page builders and themes, including Elementor, Divi, WPBakery, and the default Gutenberg editor.
Yes. In the plugin settings, you can choose to place the code in the
section (for immediate tracking initialization) or in theYes. The plugin simply installs the official Yandex.Metrica script provided by you. Therefore, all features available in your Yandex Metrica account (Webvisor, Click Maps, Scroll Maps, E-commerce, Goals) work fully without any limitations.
No. The plugin is extremely lightweight. It does not load any extra CSS or JavaScript files on the front end. It only outputs the small snippet of code required for analytics, having zero impact on your site’s performance.
Free
| Developer |
 |
|---|---|
| CMS | |
| WordPress Version |
5.x, 6.x |
| Extension type |
Plugin |
| Release date |
02.05.2026 |
| Plugin version |
1.0.0 |
| License |
GNU/GPL v2 or later |
