Yandex Metrica for WordPress

The «Yandex Metrica» plugin for WordPress adds the tracking code to your website in a simplified manner with minimal overhead, requiring just a couple of mouse clicks.
Yandex Metrica for WordPress
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    Secure Yandex Metrica Counter Installation Without Theme Editing
    A minimalist solution for adding Yandex Metrica tracking code to your website. Forget about editing theme files: the plugin safely integrates the counter while keeping your code clean.

    Description & Purpose

    Yandex Metrica for WordPress - a WordPress plugin that simplifies adding the Yandex Metrica tracking code to your website, eliminating the need for manual theme file edits. The IWS.BY plugin makes this task effortless: simply copy the code from your Yandex account, paste it into the plugin settings, and choose whether to place it in the Header or Footer. The code is automatically injected into all pages of your site, ensuring no conflicts arise during theme updates.

    The plugin does one thing: it inserts your registration script into the designated location on your site. The interface is free of clutter, offering only the essential options. You can choose exactly where the script will be placed: in the Header for faster analytics loading or in the Footer for maximum page rendering speed. This gives you full control over performance and loading priorities.

    Ideal for developers and site owners who need a clean tool without bloatware. The plugin is compatible with any WordPress themes and page builders. Full support for all Yandex Metrica features (Webvisor, goals, click maps) is preserved, as the plugin simply delivers the code without interfering with the service’s functionality.

    Key Plugin Features

    Choose for yourself: place the code in the site’s Header or Footer. This allows you to control loading priority.
    The code is inserted via standard WordPress hooks. You will never lose your changes when updating the theme, core, or plugins.
    Full compatibility with free and premium themes, child themes, and page builders. Does not break layout.
    The interface features just one field for the code and a toggle for insertion location. No complex menus, tabs, or unnecessary settings.
    We monitor changes in the Yandex Metrica code and WordPress standards. If adaptation is required, we will release an update.
    The plugin supports all core functionalities of the WordPress plugin system and its basic features.
    Choose for yourself: place the code in the site’s Header or Footer. This allows you to control loading priority.
    Full compatibility with free and premium themes, child themes, and page builders. Does not break layout.
    Accurate Yandex Metrica Analytics Without Complexity
    The plugin focuses on one task and does it perfectly. You get complete traffic statistics, behavioral metrics, and conversions without needing to understand code, configure complex parameters, or hire a developer. Everything works out of the box immediately after activation.
    Integrating a WordPress Site with Yandex Metrica
    Why is Yandex Metrica needed?

    Yandex Metrica is a free web analytics service that shows who visits your site, where they come from, and what they do on your pages. With it, you can see the number of visitors, time spent on the site, popular pages, and user behavior. It is an essential tool for understanding the effectiveness of your website and marketing efforts. The IWS.BY plugin makes it easy to connect this service to WordPress.

    Ability to choose the code placement position in the plugin settings
    Control over script loading

    In the plugin settings, you can choose where to insert the code: in the header (wp_head) or in the footer (wp_footer). Placing it in the header ensures that analytics start working immediately when the page loads. Placing it in the footer may slightly speed up the visual rendering of content for the user.

    To use the plugin, you only need the integration code from Yandex Metrica.
    Installation in 1 minute

    Copy the counter code from your Yandex Metrica account. Paste it into the IWS.BY plugin settings field. Choose the insertion location (Header or Footer). Click "Save". Done! The code will automatically appear on all pages of your site. No technical skills required.

    The plugin works even when WordPress page builders are enabled.
    Works with Elementor, Divi, and Gutenberg

    Many plugins conflict with visual page builders. Our plugin uses standard WordPress mechanisms, so the code displays correctly on sites built with Elementor, Divi, or the default Gutenberg editor. You don't need to look for special integrations or workarounds.

    The plugin’s simplicity does not limit its functionality with the service.
    All analytics tools are available

    The plugin does not limit you. After installing the code, you gain access to all Yandex Metrica features: Webvisor, click maps, goals, e-commerce tracking, and audience segmentation. The plugin simply delivers the code to your site — the full power of analytics remains at your disposal in your Yandex account.

    Supports all WordPress requirements
    Stable performance and support

    The plugin is regularly tested on new versions of WordPress and PHP. We guarantee stable code performance without browser console errors. If you have questions about installing the code or choosing the insertion location, our support team is ready to help. We value your time and work efficiently.

    Integrating your site with Metrica has never been easier
    The plugin will embed your Yandex Metrica integration code in just a couple of clicks

    Compatibility & Requirements

    WordPress 6.0 or higher
    PHP 7.4 or higher
    MySQL 5.6 or higher
    Memory limit / RAM 128 МБ or higher
    Additional Information

    Plugin demo is available at this link: View Live

    Admin panel screenshots are located at the top of this page: View Screenshots

    Plugin FAQ
    Do I need to edit my theme files to install Yandex.Metrica?
    No. The plugin automatically inserts the tracking code using standard WordPress hooks (wp_head or wp_footer). You don't need to modify any theme files, which ensures your changes won’t be lost during theme updates.
    Is this plugin compatible with Elementor, Divi, or Gutenberg?
    Yes, absolutely. Since the plugin uses core WordPress mechanisms to inject the code, it works seamlessly with all popular page builders and themes, including Elementor, Divi, WPBakery, and the default Gutenberg editor.
    Can I choose where the tracking code is placed?
    Yes. In the plugin settings, you can choose to place the code in the header section (for immediate tracking initialization) or in the footer section (to potentially speed up initial page load).
    Does this plugin support Webvisor and Heatmaps?
    Yes. The plugin simply installs the official Yandex.Metrica script provided by you. Therefore, all features available in your Yandex Metrica account (Webvisor, Click Maps, Scroll Maps, E-commerce, Goals) work fully without any limitations.
    Will this plugin slow down my website?
    No. The plugin is extremely lightweight. It does not load any extra CSS or JavaScript files on the front end. It only outputs the small snippet of code required for analytics, having zero impact on your site’s performance.
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